As a mama who’s walked the road of autoimmune disease and healing from the inside out, I knew I didn’t want any hormone disruptors, artificial fragrances, or toxic preservatives touching my babies. Bath time is sacred in our home—Livi loves her lavender-scented “spa nights” and Ash is all about the bubbles and giggles. But what makes those moments even sweeter is knowing that the soaps I’m using are safe, non-toxic, and gentle on their growing bodies.

That’s why I created this guide—Mama Naturally’s Top 10 Clean, Non-Toxic Baby Soaps & Top 5 Clean, Non-Toxic Baby Bubble Baths—so you can feel confident and empowered as you choose what goes on your baby’s skin too.

1. Earth Mama Castile Baby Wash (Fragrance-Free)

• Why I love it: My go-to for newborn baths—simple, effective, and safe.
• Why it’s safe: No synthetic fragrance, phthalates, sulfates, parabens or triclosan; plant‑based castile formula Earth
• EWG rating: 1 (EWG VERIFIED)
• Certifications: National Eczema Association Seal of Acceptance; Leaping Bunny Cruelty-Free; Oregon Tilth Organic; Plastic Neutral
• Think Dirty rating: ~0
• Where to buy:

2. The Honest Company Purely Sensitive Baby Wash & Shampoo (Fragrance-Free)

• Why I love it: Easy to find at mainstream stores and truly clean!
• Why it’s safe: No parabens, synthetic fragrance, phthalates, or sulfates.
• EWG rating: 1 (EWG VERIFIED)
• Certifications: Cruelty-Free, NSF Certified
• Think Dirty rating: ~1
• Where to buy:

3. Pipette Baby Shampoo + Wash (Fragrance-Free)

• Why I love it: Lathers beautifully and contains squalane for hydration.
• Why it’s safe: Plant-derived, no synthetic preservatives, fragrance‑free.
• EWG rating: 1 (EWG VERIFIED) Target+4Pipette+4Amazon+4
• Certifications: Leaping Bunny Cruelty-Free, Pediatrician-approved, Dermatologist-tested Pipette.
• Think Dirty rating: ~0
• Where to buy:

• Pipette official site AmazonReddit+6Pipette+6Pipette+6
• Target Verywell Family+11Target+11Target+11
• Walmart/Amazon Earth Mama®+4Walmart.com+4Target+4

4. Noodle & Boo French-Milled Baby Soap

• Why I love it: Elegant, sensitive-skin safe bar soap.
• EWG rating: ~2, Think Dirty: ~3
• Where to buy: Noodle & Boo website, Amazon, Target

5. Carina Organics Baby Shampoo & Body Wash

• Certified organic; no synthetic preservatives.
• EWG rating: ~1, Think Dirty: ~0
• Where to buy: Carina Organics site and natural retailers

6. Babo Botanicals Sensitive Baby Foam Wash (Fragrance-Free)

• Why it’s safe: Oat milk and calendula, no fragrance.
• EWG rating: 1 (EWG VERIFIED)
• Where to buy: Babo Botanicals official site, Target, Amazon

7. HealthyBaby Shampoo & Body Wash

• Microbiome‑friendly concentrate, waste‑reducing refills.
• EWG rating: 1 (EWG VERIFIED)
• Where to buy: HealthyBaby.com or Amazon

8. Dr. Bronner’s Baby Unscented Pure Castile Soap

• Multipurpose soap, organic oils, biodegradable.
• EWG rating: 1 (EWG VERIFIED)
• Where to buy: Dr. Bronner’s site, Amazon, Target, major natural retailers

9. Branch Basics Foaming Wash (diluted)

• Why I love it: Multi-use concentrate you can dilute for baby.
• Concentrate rated 1 (not specifically baby‑rated), however safe enough to ingest (not recommended).
• Where to buy: Branch Basics official site

10. Green Goo Baby Wash (Unscented Castile)

• Plant-based herbs; no sulfates, GMOs, or parabens.
• EWG rating: 1; Think Dirty: ~0
• Where to buy: Green Goo official site, Amazon

Top 10 Clean Baby Soap Comparison Chart 🧼🫧

Brand	EWG Rating	Think Dirty Rating	Fragrance-Free	Certifications	Why It Has This Rating
Earth Mama	1	0	Yes	EWG Verified, Leaping Bunny, NSF, MadeSafe	Free of all harmful ingredients; verified by multiple certifications including EWG, NSF, and MadeSafe.
Honest (FF)	1	1	Yes	EWG Verified, NSF, Cruelty-Free	Fragrance-free and no harsh chemicals; EWG verified and safe for sensitive skin.
Pipette (FF)	1	0	Yes	EWG Verified, Leaping Bunny	Plant-based, fragrance-free, with squalane; no harmful preservatives.
Noodle & Boo	2	3	No	Cruelty-Free	Includes some preservatives and mild fragrance; not fully clean by stricter standards.
Carina Organics	1	0	Yes	Certified Organic Ingredients, Some EWG Verified	Truly organic ingredients, no synthetics; very minimal, transparent formulation.
Babo Botanicals	1	0	Yes	EWG Verified, B Corp, NSF, Leaping Bunny	Uses oat milk and calendula; no fragrance, allergy-tested and certified clean.
HealthyBaby	1	0	Yes	EWG Verified, Plastic Neutral Certified	Concentrated formula with no harmful surfactants or synthetic fragrance.
Dr. Bronner’s	1	0	Yes	EWG Verified, USDA Organic, Fair Trade, Leaping Bunny	Simple castile soap with organic oils, no synthetic additives; highly diluted use recommended.
Branch Basics	1	0	Yes	Made Safe, Cruelty-Free, Women-Owned	Multi-use product diluted from safe concentrate; not tested directly for baby use by EWG.
Green Goo	1	0	Yes	Leaping Bunny, Woman-Owned	Simple formula using herbs and natural oils, no synthetics or allergens.

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Top 5 Non-Toxic Bubble Baths 🛁🫧

Bubble beards, giggle fits, and squeaky clean toes—bathtime is pure magic… until you flip the bottle and realize your baby’s bubbles are full of chemicals you can’t pronounce. No thanks! After testing a bubbly bunch on Livi and Ash, I’ve rounded up the cleanest, safest baby bubble baths that bring the fun without the toxins. Let’s dive in, mama! 🛁✨

1. Honest Fragrance-Free Bubble Bath

Why I love it:
Livi has super eczema & sensitive skin, and this is one of the only bubble baths I’ve trusted since she was a baby. It’s plant-based, non-irritating, and actually creates bubbles—without the harsh additives.

Pros:
✓ EWG Verified
✓ Hypoallergenic + gentle
✓ Tear-free formula
✓ Pediatrician and dermatologist tested

Cons:
– Doesn’t lather quite as much as conventional brands
– Pricier than drugstore alternatives

EWG Rating: ✅ EWG Verified
Think Dirty Rating: 0 (cleanest possible)
Where to Buy: Honest.com, Target, Whole Foods, Amazon

2. Alaffia Everyday Coconut Kids Bubble Bath (Unscented)

Why I love it:
Ethically made with fair-trade coconut oil and shea butter. It’s affordable, effective, and comes in big bottles (hello, value!).

Pros:
✓ Large bottle = lasts a long time
✓ No synthetic fragrance
✓ Supports women’s empowerment projects in West Africa

Cons:
– Slight coconut scent even in “unscented” version
– Thinner consistency

EWG Rating: 1
Think Dirty Rating: 2
Where to Buy: Thrive Market, Whole Foods, Alaffia.com

3. Babo Botanicals Moisturizing Baby Bubble Bath & Wash

Why I love it:
This one feels luxurious—with oat milk and calendula, it doubles as a calming wash before bed. Ash loves it on fussy evenings.

Pros:
✓ Multipurpose: bubble bath + wash
✓ Safe for eczema-prone and delicate skin
✓ Light, calming natural scent

Cons:
– Scented with essential oils (not for ultra-sensitive babies)
– Smaller bottle

EWG Rating: 1
Think Dirty Rating: 1
Where to Buy: Amazon, BaboBotanicals.com, Thrive Market

4. Earth Mama Sweet Orange Baby Wash & Bubble Bath

Why I love it:
It smells like a creamsicle thanks to organic orange and vanilla extracts—but it’s totally toxin-free. Made by a mama-founded company I trust. They alos make tons of pregnancy products like belly creams and nipple balms and Organic Teas for pregnancy, post partum, your menstrual cycle, immunity, relaxation & more!

Pros:
✓ USDA Organic ingredients
✓ No sulfates or synthetic fragrance
✓ Foams up well with warm water

Cons:
– Contains essential oils (citrus) which may not suit very sensitive skin
– Limited bubble life compared to mainstream brands

EWG Rating: 1
Think Dirty Rating: 0
Where to Buy: EarthMama.com, Amazon, Target

5. Carina Organics Baby Bubble Bath (Unscented or Sweet Pea)

Why I love it:
Super clean Canadian brand! This is my go-to when I want truly minimal ingredients. Ideal for babies with eczema or ultra-reactive skin.

Pros:
✓ Made with organic, plant-based ingredients
✓ Biodegradable + septic-safe
✓ Very gentle—no stinging or drying

Cons:
– Harder to find in stores (usually online)
– Doesn’t bubble much unless you agitate the water

EWG Rating: 1
Think Dirty Rating: 0
Where to Buy: CarinaOrganics.com, Amazon

Top 5 Clean Baby Bubble Bath Comparison 🛁🫧

Brand	Why I Love It	Pros	Cons	EWG Rating	Think Dirty Rating
Honest Fragrance-Free	Perfect for sensitive skin, plant-based and gentle	EWG Verified, tear-free, hypoallergenic	Less lather, slightly pricier	Verified	0
Alaffia Everyday Coconut	Ethically made, affordable, great value	Large bottle, no synthetic fragrance, supports fair trade	Slight coconut scent, thin consistency	1	2
Babo Botanicals	Luxurious and calming with oat + calendula	Multipurpose, safe for sensitive skin, natural scent	Essential oils may irritate ultra-sensitive skin	1	1
Earth Mama Sweet Orange	Smells like a creamsicle, mama-founded brand	Organic ingredients, foams well, no synthetic fragrance	Citrus oils may not suit all babies, short bubble life	1	0
Carina Organics	Super minimal and eczema-friendly	Plant-based, biodegradable, ultra gentle	Low bubble production, mostly online availability	1	0

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💭 Final Thoughts…

Whether you’re navigating your first newborn bath or chasing your toddler around the tub with sudsy hands and a slippery pacifier (I see you, mama!), choosing truly clean baby soaps and bubble baths can make all the difference. Livi and Ash may not read EWG scores or know what “fragrance-free” means, but their skin, hormones, and long-term health feel every bit of it.

I hope this list brings you peace of mind and turns your little one’s bath time into a safe, soothing ritual filled with bubbles, giggles, and love. From one mama to another: you’re doing an incredible job. And every small swap you make? It matters more than you know. 🌿

With bubbles & clean non-toxic baby cuddles,

Cole 🧼👶🏻🫧
RN | Holistic Health Advocate | Founder of Mama Naturally

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💬 Comments Section Opening:

I’d love to hear from you, Mama!
Have you tried any of these baby soaps? Got a clean favorite that didn’t make the list? Drop it in the comments below—I’m always on the lookout for new non-toxic gems for Livi, Ash, and this amazing community. 💦👇